Betfair Privacy Policy

Betfair wants visitors to www.betfairpoker.net to know that we are just as concerned as you are about the privacy of any personal information that you may choose to provide us ("Personal Information"). Personal Information is any information about you and may include your name and address, date of birth, bank account details, poker play and any other information you may wish to provide. Betfair is endeavouring to ensure that our business practices that involve the use of your Personal Information are compliant with privacy regulations in the countries where we operate. Accordingly, in this policy document (the "Privacy Policy"), Betfair wants not only to advise you of your privacy rights but also explain how we intend to respect them.

Any reference to "Betfair" "we", "us" or "our" within this Privacy Policy means Betfair Poker Marketing Limited of Triq il-Kapillan, Mifsud, St Venera, Malta, SVR 1851 which shall be the data controller for the purposes of information relating to players who play poker for fun via the www.betfairpoker.net offering. Any reference to "Group" means Betfair Group Ltd (ultimate parent company of Betfai) and shall be deemed to include all or any of its direct or indirect subsidiary undertakings, 50% or greater held joint venture partners, and their related companies wherever located in the world as may exist from time to time.

How is your Personal Information collected by our website?

Personal Information may be submitted on our website in two areas:

1. Public Area
   If you do provide your name and address on the public area of this website in order to request information about our product and services, you may voluntarily provide additional personal information. You will be asked to provide your personal information in this area for the purposes of registering with Betfair and opening an account with us.
2. Private Area
   If you are already one of our customers and have opened an account with us, you must use a password to enter the Betfair play for fun poker product. A "session cookie" is used to enable you to leave and re-enter our website without re-entering your password. Our web server will record the pages you visit within our website.

To ensure a good quality of service we may monitor and record any communication you have with us whether in writing or by electronic mail. E-mail is not encrypted to / from either the public or private areas of this website. Betfair recommends that with the exception of your name and username you do not send us Personal Information by e-mail. Any information which you transmit to us is transmitted at your own risk.

How we use Cookies on our Site and what Information we collect

For information about cookies please refer to www.allaboutcookies.org

Session Cookies

We use session cookies for the following purposes:

• To allow you to carry information across pages of our site and avoid having to re-enter information.
• Within registration to allow you to access stored information.

Persistent Cookies

We use persistent cookies for the following purposes:

• To help us recognise you as a unique visitor when you return to our website and to allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly.
• To compile anonymous, aggregated statistics that allow us to understand how people use our site and to help us improve the structure of our website.
• To internally identify you by account name, name, email address, customer ID, currency and location (geographic and computer ID/IP address)
• To differentiate users who are on the same network to enable us to correctly allocate bets to the appropriate account.
• Within research surveys to ensure you are not invited to complete a questionnaire too often or after you have already done so.

Third Party Cookies

Third parties serve cookies via this site. These are used for the following purposes:

• To serve advertisements on our site and track whether these advertisements are clicked on by users.
• To control how often you are shown a particular advertisement.
• To tailor content to your preferences.
• To count the number of anonymous users of our site.
• For website usage analysis

Use of Web Beacons.

Some of our Web pages may contain electronic images known as Web beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web beacons collect only limited information which includes a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides. We may also carry web beacons placed by third party advertisers. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.

Disabling/Enabling Cookies.

You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our site if cookies are disabled.

To find out how to enable/disable cookies see www.allaboutcookies.org.

How your Personal Information will be used?

Betfair will process your Personal Information in order to allow you access and make use of our website, to allow you to participate in the services offered, to administer your account, to maintain our accounts and records, to monitor website usage levels and the quality of the service we provide and to inform you, from time to time, about products and services that we consider may interest you and for related purposes. If you do not wish to receive future marketing, promotional or sales material from Betfair, you may notify us that no further material be sent to you. Please email such notification to info@betfair.net. Betfair will as soon as reasonably practicable after receiving your request, remove your contact details from our marketing database.

Betfair will also retain such information and may analyse it if asked to do so in order to investigate any actual or suspected criminal activity or, in respect of any event featured on our website, any threat to the integrity of that event and/or breaches of the rules of that event as laid down by the relevant governing bodies. All rights in the manner of recording your Personal Information held by Betfair (including copyright and database rights) are and shall remain its property.

To whom and where personal information may be disclosed?

Your Personal Information may, for the purposes described above, be transferred or disclosed to any company within the Group or, subject to appropriate agreement to third parties, for the processing of that Personal Information on our behalf. The Group may, from time to time, retain third parties to process your Personal Information for the purposes listed above and such processing will be governed by a contract in the form required by law.

In connection with the above purposes it may be necessary, or a legal requirement, for Betfair to disclose information to entities located in countries outside the UK, Malta, the EU and Australia in each case in accordance with appropriate technical and organizational security measures. By agreeing to this policy, by use of the Betfair site or otherwise, you agree that Betfair may store and use historical data relating to you and your account(s) for the purposes outlined in this policy.

Consent

By providing your Personal Information and registering with us or logging on with us when you enter our website, you explicitly consent to the Group processing and disclosing your Personal Information for the purposes, and otherwise in the manner, set out in this policy, or as otherwise provided in accordance with the Terms and Conditions. If you wish to qualify, vary, modify or limit your consent in relation to marketing communications or in circumstances where any processing of your data is likely to cause damage or distress or such other circumstances as the law allows then you may do so by notifying us in writing. Our contact details are located in the 'Contact Us' pages of our website.

General information

You may at any time request a copy of your Personal Information held by Betfair in accordance with subject access rules in the Data Protection Act 1998 (UK) and the Data Protection Act 2001 (Malta).

Betfair reserves the right to change the Privacy Policy including altering the purposes for which it processes your Personal Information. In the event that Betfair considers it appropriate to make any such change, the Privacy Policy will be updated and posted on our site. Your continued use of the site will constitute acceptance of those changes.

For full details about Group members, where they operate, or for a copy of your Personal Information or any other queries you may have about our Privacy Policy, please contact us. Again, our contact details are located in the 'Contact Us' pages of our website.

© 2009 The Sporting Exchange Limited. All rights reserved. BETFAIR® is a registered trade mark of The Sporting Exchange Limited.