Introduction

Betfair is the world's biggest online betting community and pioneered the first successful betting exchange in 2000. Driven by cutting-edge technology, Betfair enables customers to choose their own odds and bet even after the event has started. The company now processes over 6 million transactions a day from its 2 million registered customers. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.

Betfair has twice been named the UK's ‘Company of the Year' by the Confederation of British Industry and remains one of the only betting companies to win a Queen's Award for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008.

Betfair currently employs over 1,350 people, principally in London, Malta and Tasmania. The company is a licensed betting operator in the UK, and holds licenses in Australia, Germany, Austria, Italy and Malta.

Betfair Poker

Betfair Poker was launched in 2005 and operates on its own platform. It is the exclusive online sponsor of the World Series of Poker Europe event. Betfair Poker also sponsors the winner and runner-up from the WSOPE 2007 event (Annette Obrestad and John Tabatabai) as well as Canadian poker pro Sorel Mizzi. About Betfair and WSOP.

Tradefair

In the autumn of 2007, Betfair launched Tradefair - the first application of its exchange technology outside the betting industry. Focusing on financial markets, Tradefair uses the exchange for products like binaries and Hi-Lo, while relying on a white-label partnership for its spread betting product. Tradefair moves the Betfair Group into the online retail financial derivatives market and is expected to achieve FSA authorisation shortly.

Betfair Predicts

Betfair Predicts, based in San Francisco, CA, offers free graphical charts and market data derived from actual Betfair betting markets. These markets, in which thousands of users are betting against each other, form a prediction relating to a particular event.

Prediction markets aggregate opinions from multiple individuals by allowing them to match opposing opinions over time. A prediction exchange's market-setting mechanism is the same as how the stock market determines the price of a company's shares traded on a stock exchange. Betfair is a stock exchange for sports, and Betfair Predicts showcases the predictive power of these markets in real time, 24 hours a day.